Internet users began noticing the change late this week, and on Friday, multiple CNN reporters were unable to access Twitter without logging in. But as of this week, when such a user opens the platform they are met with a screen prompting them to sign up or sign in to Twitter. ![]() People without a Twitter account or who weren’t logged in used to be able to scroll the platform’s homepage and view public accounts and tweets. ![]() Musk said this month that Twitter had lost roughly half of its advertising revenue since he took control.įacebook parent Meta also this month launched its text-based platform, called Threads, which has up to 150 million users, according to some estimates.īut the amount of time users spend on the rival app has plummeted in the weeks since its launch, according to data from market analysis firm Sensor Tower.Twitter appears to be restricting access to its platform for anyone not logged into an account. Many users and advertisers alike have responded adversely to the social media site's new charges for previously free services, its changes to content moderation and the return of previously banned right-wing accounts. The platform is thought to have around 200 million daily active users, but it has suffered repeated technical failures since Musk sacked much of its staff. In response, the billionaire SpaceX boss has moved toward introducing payments and commerce through the platform in a search for new revenue. Since Musk bought Twitter for $44 billion last October, the platform's advertising business has partially collapsed as marketers soured on Musk's management style and mass firings at the company that gutted content moderation. "X is the future state of unlimited interactivity - centered in audio, video, messaging, payments/banking - creating a global marketplace for ideas, goods, services, and opportunities," Yaccarino tweeted. Yaccarino, a former advertising sales executive at NBCUniversal who Musk hired last month to be Twitter's CEO, said the social media platform was on the cusp of broadening its scope. "Powered by AI, X will connect us in ways we're just beginning to imagine," Yaccarino tweeted on Sunday. Such an app could still function as a social media platform, and also include messaging and mobile payments. Musk had already named Twitter's parent company the X Corporation, and has said his takeover of the social media giant was "an accelerant to creating X, the everything app" – a reference to the X.com company he founded in 1999, a later version of which went on to become online payments giant PayPal. ![]() 1VqEPlLchj- Linda Yaccarino July 24, 2023 He also tweeted that under the site's new identity, a post would be called "an X." ![]() Tweeting a picture of the company's new logo Sunday night, Twitter chief executive Linda Yaccarino said "X is here! Let's do this."Īlso late Sunday, Musk changed his profile picture to the company's new logo, which he described as "minimalist art deco," and updated his Twitter bio to "X.com," which now redirects to. Owner Elon Musk and the company's CEO had revealed the new logo Sunday, saying the company would be renamed X and move later into payments, banking and commerce.įounded in 2006, Twitter takes its name from the sound of birds chattering, and it has used avian branding since its early days, when the company bought a stock symbol of a light blue bird for $15, according to the design website Creative Bloq. Some users saw a blue version of the X logo, suggesting the rollout was not yet finalized. The social media network's website showed the company's new logo, but its URL was still showing as and the blue "Tweet" button was visible.
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